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Users will soon have a new feature that enables them to lessen the volume of AI-created content appearing in their feeds. This step comes as the platform announced that it now features over 1 thousand million content made with AI.

Trial and Implementation

The new functionality is being tested over the next few weeks before a full-scale rollout. This advancement comes amid a rise in AI-generated material, fueled by new AI video creators.

AI Proliferation Online

Studies have shown that approximately one in 10 of the quickest rising content creators on another major platform primarily display AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or surreal.

Based on user feedback that a lot of users like content produced via AI tools, including AI artwork to science explainers, and we aim to give people the option to adjust the amount of that, based on their own choices,” stated a spokesperson.

Volume and Proportions

The service shared that there are now 1.3 billion videos on its network identified as made with AI. Overall, over 100 million videos are submitted to the platform daily, making AI content a minor portion of its total content library.

How to Adjust Settings

Viewers will be able to reduce or increase the volume of artificial media they view by accessing the content preference setting in the app and selecting the AI content topic. Additional categories that are already be adjusted under the tool cover politics, style, beauty, and movement.

Platform Guidelines

The platform’s guidelines mandate content makers to tag convincing artificially created content, and it bans malicious fake videos of celebrities or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its community policies.

Additionally, the app will now attach an AI-generated watermark to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This measure is designed to help prevent users from trying to evade the tagging system.

AI Literacy Programs

The company is also launching a $2 million AI literacy fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This program will benefit educational bodies dedicated to educating coding and technology.

Content Safety Approach

TikTok has defended its moderation strategy, following discussion over intentions to make redundant numerous content moderators in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.

A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can protect employees by removing the most graphic content prior to it has to be seen by staff. The platform announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to reliance on its AI tools.

We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”